NICENICENICE
Stained white t-shirt
Removes sweat stains

Experience the power of advanced stain removal technology.

Meet NICE—a modern laundry brand that believes clean should feel easy, gentle, and quietly effective. Our approach is simple: thoughtful ingredients, and a minimalist design.

Smart Sheet Technology

Pre-measured, ultra-concentrated sheets that dissolve completely in any water temperature. No mess, no measuring, no bulky bottles. Just grab a sheet and go—perfect for home, travel, or apartments with limited storage.

Eco-Friendly Formula

Plant-based ingredients that are tough on stains but gentle on the planet. Biodegradable, phosphate-free, and packaged in 100% recycled materials.

Smart Stain Detection

Powered by our patented NexaClean™ technology, NICE uses molecular recognition to identify and break down stain compounds at their core. This breakthrough formula adapts to any stain type, delivering professional-grade results in every wash.

Used by early adopters at

Trusted by leading AI companies for intelligent cleaning solutions

OpenAI
Anthropic
Grok
Perplexity

...and loved by families everywhere!

NICE Smart Detergent is trusted by thousands of households who believe in clean, gentle, and effective laundry care.

Stains Are No Match for NICE

Get Started For Free

Starter

$0
Strength Level 3
40 loads
Fast cleaning in cold wash cycles
Eco-friendly concentrated formula
Fragrance Free
Try for free

Athlete

$40.99 / mo
Strength Level 5
40 loads
Designed for active lifestyles
Tackles sports & gym sweat stains
Removes stains at a molecular level
Fragrance Free
Uses patents built off nobel prize winning chemistry

Pro

$99.99 / mo
Strength Level 5
40 loads
Eliminates tough armpit & collar sweat stains
Removes yellow discoloration from perspiration
Neutralizes sweat odors at the molecular level
Works on all fabrics including activewear
Prevents future sweat stain buildup
Uses patents built off nobel prize winning chemistry

Nice has developed multiple breakthrough patents that get to the core of why laundry is not clean - giving you for the first time fabric that has sweat stains completely removed

Patented technology

NexaClean™
PolarClean™
Sweatzyme™
SweatStainX™
FreshThreads™
CollarCleanX™

Built on Nobel Prize Winning Research

Nice leverages breakthrough discoveries in molecular chemistry that earned the Nobel Prize, enabling unprecedented stain removal at the molecular level.

T-shirt sketch

It's Nice to be Clean

Winner of the 2022 Nobel Prize in Chemistry, click chemistry allows molecules to snap together like LEGO blocks—efficiently, precisely, and reliably. NexaClean™ harnesses this breakthrough technology to target and eliminate sweat stains at the molecular level.

N₃

Stain Molecule

NexaClean™

Start cleaning smarter

Nobel Prize-winning technology. Zero sweat stains.

4.9/5 from our customers

"Finally, a solution that actually works. My white shirts look brand new!"

Sarah M.

New York, NY

"I was skeptical, but the science is real. No more yellow stains."

Michael R.

Austin, TX

"This changed my life. I can wear my favorite shirts with confidence again."

Jennifer L.

Los Angeles, CA